Assos of Switzerland has been appointed the official technical apparel partner of EF Pro Cycling, marking a high-profile change in kit sponsorship at the top level of professional road racing.
The multi-year agreement will begin from the 2026 season and will see Assos supply race and training apparel to all EF Pro Cycling squads, including the men’s WorldTour team EF Education–EasyPost, the women’s WorldTour team EF Education–Oatly, and the development programme.
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The partnership follows EF Pro Cycling’s split with long-time kit supplier Rapha, which has scaled back its involvement in elite team sponsorships. The move brings together two brands that position themselves around innovation, performance engineering and a distinct identity within the cycling world.
EF Pro Cycling founder and chief executive Jonathan Vaughters said the team was drawn to Assos’s technical focus and deep experience in high-performance apparel, highlighting the importance of marginal gains at the highest level of the sport.
Assos, widely regarded as a pioneer in modern cycling clothing, said the collaboration will involve close work with riders and performance staff to refine fabrics, fit and aerodynamics, while retaining EF’s signature visual identity, including its trademark pink.
The new Assos-designed EF Pro Cycling kit is expected to be unveiled ahead of the 2026 season, with replica versions set to be made available to consumers, extending the commercial reach of the partnership beyond the professional peloton.
