In the shifting landscape of fibre preference, cotton has once again affirmed its primacy in the wardrobes of global consumers. A landmark survey commissioned by Cotton Incorporated and COTTON USA—conducted across 13 countries and involving some 13,026 respondents—reveals that 75 percent of consumers today either favour garments made of cotton, its blends or denim over … Continue reading Cotton Tops 2025 Global Survey as the World’s Favourite Fibre