HRX, the activewear brand co-founded by Bollywood actor Hrithik Roshan in 2013, has positioned itself as a major force in India’s fitness lifestyle market. Originally launched as a celebrity-endorsed label, HRX has grown into a dynamic brand offering innovative gym equipment, fitness apparel, footwear, and even smart wearables.
Driven by a vision to empower people in their fitness journeys, HRX has introduced affordable, high-performance products suited to Indian consumers. Its activewear and footwear ranges are widely popular, while recent expansions into gym accessories and smart devices mark a bold diversification.
Strategic partnerships have also contributed to HRX’s growth. A key collaboration with Flipkart expanded its distribution into home fitness equipment, meeting the rising demand for at-home workouts. Additionally, a tie-up with EatFit integrates healthy meals with lifestyle branding, aiming to offer a holistic fitness experience.
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By combining innovation, affordability, and smart branding, HRX competes with global giants like Puma and Nike while maintaining a distinct Indian identity. As demand for fitness and wellness grows across the country, HRX is rapidly emerging as a symbol of the new active lifestyle movement.
