Jeanologia, the Spain‑based leader in sustainable textile technology, has officially launched Denim Métiers, marking the opening of a new creative laboratory at its Valencia headquarters.
The debut capsule collection, titled “The Laser Atelier”, demonstrates how Jeanologia is redefining denim through precision laser artistry—from traditional workwear aesthetics to high‑fashion couture. Featured garments include straight dresses in black and indigo denim, laser‑etched with floral motifs that imitate lace and unveil layered organza in subtle hues of tan, ochre, and baby blue, as well as corsetry styles with wool‑like sun‑faded gradients crafted with unmatched technical refinement.
Creative Director Carme Santacruz describes the project as a pivotal shift: “Laser becomes a tool of emotion, art and fashion—no longer just vintage effects, but an artistic medium adaptable to every designer and challenge”
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The initiative positions Jeanologia as a creative laboratory, launching a new format—Techno‑Métiers—in which each capsule will explore the synergy of innovation, tradition, and sustainability, inviting designers, brands, and industry partners into a collaborative frontier where denim becomes a creative language.
Jeanologia, celebrating 30 years of pioneering eco‑innovation in textile finishing, continues to combine technical excellence with artistic expression, reinforcing its mission to accelerate sustainable transformation across the global denim industry with technologies like laser, G2 ozone, e‑Flow, H2Zero, and more.
Why It Matters
Jeanologia’s Denim Métiers capsule collection represents a bold fusion of innovation and artistry. By elevating laser from a purely functional tool to an expressive artistic instrument, the collection redefines the creative potential of denim. It also demonstrates that sustainability and high fashion are not mutually exclusive—proving that couture-level design and eco-efficiency can seamlessly coexist. With this launch, Jeanologia strengthens its role as an industry leader at the intersection of technology, design, and sustainable textile innovation.
