At the World of Wipes (WOW) 2025 conference in Columbus, Ohio, Lenzing’s flagship nonwovens brand VEOCEL introduced a new innovation aimed at reshaping the future of surface cleaning: VEOCEL Lyocell fibers for Enhanced Cleaning. The launch, presented under the theme “Unleash Possibilities,” aligns with VEOCEL’s ongoing commitment to sustainable innovation and reflects Lenzing’s push toward replacing fossil-based synthetics with advanced, wood-based cellulosic materials.
The new Lyocell fibers are designed to offer high-performance cleaning through improved fabric density and strength. They enable better liquid distribution, reducing dripping and giving users more control during cleaning. According to Lenzing, the wipes produced with these fibers can clean up to twice the surface area compared to conventional synthetic alternatives, making them more effective in disinfecting applications. A distinctive feature of these fibers is their compatibility with active ingredients commonly found in disinfectants, particularly quaternary ammonium compounds (quats). Unlike many traditional cellulose-based fibers that require chemical modifications, VEOCEL’s new fibers are engineered to deliver low and consistent binding with these actives straight from the production stage.
Maintaining excellent wet strength and form stability, these Lyocell fibers are also suitable for demanding environments such as household, institutional, industrial, and personal care cleaning. Produced through a closed-loop, low-emission process, they meet Lenzing’s stringent environmental standards, reinforcing the company’s sustainability-driven goals.
Patricia A. Sargeant, Executive Vice President of Nonwovens at Lenzing AG, said the new fibers empower customers to pursue outstanding cleaning performance while advancing their environmental commitments. The innovation is on display at WOW 2025 at Tabletop #405, where attendees can explore how the fibers address hygiene, efficiency, and material responsibility. Lenzing is also hosting a detailed session during the event, led by Innovation Project Manager Axel Russler, highlighting the product’s application potential and technical development process.
