C&A has launched its new CIRCULOSE® Capsule Collection, reinforcing its commitment to circular fashion. The collection combines contemporary denim and refined knitwear, each made with CIRCULOSE® recycled material. Produced in Sweden through a textile-to-textile recycling process, CIRCULOSE® transforms discarded textiles and production scraps into high-quality regenerated fibres. Each garment in the collection contains 30% CIRCULOSE® in its viscose share, maintaining style, comfort, and durability without compromise.
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The capsule offers versatile, timeless outfits that blend casual denim with sophisticated knitwear, designed to be both modern and seasonally relevant. Items are available online and in selected medium to large C&A stores.
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With this launch, C&A continues to move closer to a closed-loop fashion economy. The use of CIRCULOSE® highlights how fashion can turn waste into new opportunities, while supporting sustainability goals across the industry. The initiative also positions C&A among global brands embracing innovative recycling solutions, showcasing that circularity and style can go hand in hand.
The Rise of CIRCULOSE® in Fashion
Industry Partnerships & Revival
Formerly Renewcell, Circulose overcame bankruptcy through investment and rebranding. Under the leadership of former H&M CEO Helena Helmersson (now Chairman), and new CEO Jonatan Janmark, the company is strategically aligning with brands and aiming to relaunch production by 2026.
Major Brand Deployments
Leading names like H&M Group and Mango have formed multi-year agreements with Circulose to replace significant amounts of virgin viscose with recycled alternatives.
Textile-to-Textile Recycling Momentum
The industry is witnessing a resurgence in textile recycling efforts, supported by EU regulations and collaborative initiatives among recycling brands and fashion companies.
C&A’s CIRCULOSE® Capsule Collection represents a meaningful stride in sustainable fashion—merging innovative recycled materials with accessible, stylish designs. Paired with C&A’s broader efforts to reduce waste and scale circular sourcing, this launch is a testament to fashion’s evolving role in sustainability.
