Sweden’s Rebl Industries signs robotics deals with H&M and IKEA

Swedish robotics company Rebl Industries has signed framework agreements with global fashion and home retail giants H&M and IKEA to roll out its next-generation robots-as-a-service (RaaS) in warehouses worldwide. The move marks a major step in warehouse automation, as the AI-powered robots are designed to handle tasks such as sorting, palletising, and depalletising unsorted goods, reducing repetitive manual work and increasing efficiency.

H&M has already deployed Rebl’s robotics solutions in its Nordic online sales warehouse since mid-2024, where the technology has delivered measurable improvements in predictability and productivity. More warehouse sites are expected to adopt the system in the coming years, while IKEA has also agreed to deploy the solutions as part of its logistics operations.

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To accelerate its global expansion, Rebl has appointed Nicholas Tengelin, a former Volvo Cars executive, as its first external CEO. Tengelin is tasked with scaling the business internationally and positioning Rebl as a leading force in warehouse robotics.

Rebl’s service model is performance-based, meaning companies do not need to make large upfront investments in automation hardware. Instead, clients pay for the work performed by the robots, lowering entry barriers for industries that previously found automation too costly.

The company’s robots, powered by AI, proprietary software, and advanced sensors, can identify, pick, move, and load mixed goods in real time. Integrated into a shared neural network, the robots continuously improve by learning from operations across multiple locations.

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Founded in 2018 and backed since 2021 by Swedish tech investor Pulsen Group, Rebl Industries has operations in Gothenburg, Borås, and Skövde. With its latest agreements with H&M and IKEA, the company is entering a new phase aimed at reshaping retail logistics and warehouse automation on a global scale.