Dutch denim brand G‑Star RAW has unveiled its new ClassiQ Denim collection, reinforcing a strategic shift toward timeless fits and premium wardrobe staples, according to the company’s latest announcement.
The Amsterdam-based label said the ClassiQ line is designed to bring together its most enduring jean silhouettes under a clearly defined category focused on “premium denim, lasting craftsmanship and uncompromising quality.” The move reflects a broader effort by the company to simplify its product architecture and strengthen its core denim proposition.
ClassiQ Denim emphasizes clean, versatile shapes intended for everyday wear, positioning the range as the brand’s destination for traditional five-pocket jeans. The collection includes both established models and updated fits aimed at appealing to a wider global consumer base seeking dependable, long-lasting denim rather than highly experimental styles.
The launch forms part of G-Star’s two-pillar denim framework, which separates its offer into ClassiQ Denim for heritage-driven fits and Anatomic Denim for technically engineered, three-dimensional constructions. Industry observers say the clearer segmentation is intended to help consumers more easily navigate the brand’s assortment while reinforcing its dual identity of craftsmanship and innovation.
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Within the ClassiQ lineup, the company is spotlighting familiar silhouettes alongside newer shapes, including straight-leg, slim and wide-leg options for men and women. The brand has indicated that some styles in the broader denim program incorporate more responsible material choices, aligning with the industry’s ongoing sustainability push.
The introduction comes as global denim players increasingly pivot toward reliable wardrobe essentials amid uneven fashion demand and cautious consumer spending. By sharpening its focus on premium basics, G-Star appears to be betting on the resilience of core denim categories to drive steady growth.
While the company did not disclose pricing or rollout timelines in the announcement, the ClassiQ Denim collection is being positioned as a foundational pillar within G-Star’s future denim strategy, underscoring the brand’s continued commitment to its heritage in premium jeans.
