Madewell has joined Fiber Club, a collaborative initiative designed to accelerate the commercial adoption of recycled textiles by aligning supply chain volumes and securing access to Circ’s recycled materials.
The move brings the U.S.-based apparel brand into a growing collective of companies working across the textile value chain to make circular fashion more commercially viable. Fiber Club aggregates demand from participating brands, enabling bulk pricing and a more secure, streamlined supply chain for recycled inputs. The model aims to remove longstanding barriers such as fragmented sourcing, limited availability and high minimum order requirements that have slowed wider industry adoption.
By coordinating volumes from pulp to fiber and yarn production, Fiber Club provides brands with a clearer pathway from sustainability commitments to scalable production. The initiative centers on materials developed by Circ, a textile-to-textile recycler focused on transforming polycotton waste into new fibers suitable for mainstream manufacturing.
Madewell’s participation reflects increasing pressure on fashion companies to translate environmental pledges into measurable action. As regulators tighten scrutiny on waste and emissions and consumers demand greater transparency, access to consistent supplies of recycled materials has become critical for brands seeking to reduce reliance on virgin resources.
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Fiber Club’s collective purchasing structure is intended to lower costs while de-risking supply, making recycled textiles more competitive with conventional fibers. For Madewell, the partnership signals a step toward embedding circularity deeper into its sourcing strategy, while contributing to broader efforts to scale next-generation materials across the global fashion supply chain.
With brands aligning volumes and suppliers securing forward demand, initiatives like Fiber Club are positioning recycled textiles as a practical component of the industry’s future rather than a niche alternative.
