In a significant step toward decarbonizing the fashion industry, Gujarat-based material science company AltMat has partnered with global sustainability platform Fashion for Good to launch the Altag® Fibre Club, an initiative designed to fast-track the commercial adoption of alternative fibres made from agricultural residue.
The Fibre Club aims to catalyze systemic change by providing a platform that connects fibre innovators with supply chain partners, enabling scalability and integration of next-gen materials into mainstream production.
“This is an important milestone in our journey to bring innovative, impact-driven materials to market faster,” said Katrin Ley, Managing Director of Fashion for Good. “The Altag® Fibre Club is designed to lower market entry barriers by aligning key players across the value chain around volume commitments, cost sharing, and risk mitigation.”
Drawing inspiration from Fashion for Good and Circ’s earlier Fibre Club model, the new initiative targets persistent bottlenecks in material innovation — including cost competitiveness, industrial compatibility, and production scale. Importantly, it also responds to the fashion sector’s growing climate obligations. According to Fashion for Good, conventional materials currently account for 91% of the industry’s emissions, underscoring the urgency of alternative sourcing solutions.
AltMat’s proprietary Altag® fibre is derived from agricultural waste — such as stems, stalks, and husks — that are otherwise discarded or burned. By valorizing this residue, the company offers both an environmental and economic advantage to brands seeking sustainable raw materials.
“This isn’t just about launching a fibre,” said Shikha Shah, CEO and Founder of AltMat. “It’s about fostering a resilient ecosystem that connects farms to fibres to fashion — all while ensuring scalability and commercial viability.”
Major industry players have already signed on to participate in the Altag® Fibre Club pilot, including Jindal Textiles, Arvind Ltd, Sutlej Textiles, Positive Materials, Maharaja Shree Umaid Mills, and Sweaters India and Industries. These companies will integrate Altag® fibres into their supply chains, enabling real-world testing and early adoption.
The initiative will be formally introduced at the Future Fabrics Expo in London on June 24–25, where it will also open its doors to new brand partners globally.
By creating a collaborative, low-risk pathway to trial and scale sustainable materials, the Altag® Fibre Club signals a new model for innovation adoption — one that could help reshape the raw materials market in fashion and accelerate the industry’s transition to circularity.
