Superfeet, the Washington-based insole maker that has spent nearly five decades building a following among runners and athletes, has taken a significant step toward bringing professional-grade orthotics into the home, unveiling a smartphone scanning upgrade to its ME3D custom insole platform that eliminates the need for a specialist retailer visit.
Beginning this week, consumers can generate high-precision, 3D-printed personalised insoles through an iPhone scan on superfeet.com, expanding access to the company’s most advanced personalisation technology. The move arrives as the global shoe insoles market, valued at $6.4 billion in 2025, is estimated to grow to $6.7 billion in 2026, with demand increasingly shifting away from off-the-shelf cushioning toward biomechanically engineered, personalised solutions.
The mobile scanning option does not require a standalone app for iPhones. Anyone with an iPhone 13 or newer running iOS 26 can scan directly from superfeet.com. For non-compatible device users or those who prefer a guided fit experience, in-store scanning remains available at select specialty run retailers nationwide.
The updated platform introduces two distinct product tiers priced well below traditional clinical orthotics. A lightweight versatile design aimed at runners in tighter-fitting footwear is priced at $109, while a supercritical beaded foam matrix version targeting kinetic cushioning and a high-rebound feel for roomier running shoes is available at $139. Both are manufactured at the company’s 3D printing facility in Bellingham, Washington.
The timing is deliberate. The customised segment of the foot orthotic insoles market already accounted for 63.2% of total market share in 2026, as patients and consumers increasingly favour insoles matched to their individual comfort specifications. Superfeet is betting that removing friction from the ordering process — previously dependent on a trip to a specialist store and a trained fit expert — will meaningfully expand that addressable consumer base.
The process is powered by a proprietary algorithm rooted in podiatric data and biomechanical research. After a guided scan, users can analyse their unique foot profile, including shoe size and arch height, and preview a 3D rendering of their insoles before placing an order.
The engineering behind the product goes deeper than arch mapping. Matt Gooch, Superfeet’s vice president of product and innovation, said the insoles incorporate stability ribs arranged in a cross-hatch pattern that are calibrated to the wearer’s body mass. The higher the body mass, the thicker those ribs become, accounting for the greater stress placed on the insole relative to foot geometry. Because body mass is consistent across both feet, the stability ribs remain the same for the left and right insoles even as their respective contours differ to account for natural asymmetry between a person’s two feet.
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To further personalise the product, the mobile experience allows for custom engraving directly on the back heel of the insoles. Upon checkout, the biometric data is sent to Superfeet’s 3D printing facility where the insoles are precision-engineered to the user’s exact specifications.
Durability testing supports the premium pricing. Both versions are projected to last over 1,000 miles, per third-party testing carried out by Heeluxe. The insoles are covered by Superfeet’s standard 60-day satisfaction guarantee.
Chief executive Trip Randall framed the launch as the culmination of a long-held ambition. He told Footwear News that the company had long wanted to bring the opportunity of a custom product into consumers’ homes, and that extensive testing and “tons of trial and error” had been required to ensure average users encounter no friction points during their own scanning process.
The shift toward “one-of-one” personalisation reflects a broader industry-wide movement, premised on the idea that “one-size-fits-all” is a biomechanical myth. While the broader footwear market continues to prioritise mass production, the human foot is as unique as a fingerprint. For Superfeet, making that argument directly from a consumer’s phone — rather than from behind a specialist retailer’s counter — may prove to be its most consequential product decision yet.
The global foot orthotic insoles market is forecast to grow from $4.08 billion in 2025 to $4.43 billion in 2026, at a CAGR of 8.4%, with projections pointing toward $6.02 billion by 2030 — a trajectory that firms like Superfeet, with a direct-to-consumer scanning model now in place, appear increasingly well-positioned to capture.
