Vietnam’s textile and garment industry is targeting export revenue of $47 billion to $47.5 billion in 2026, betting on green and digital transformation to hold orders amid global volatility, rising costs and tighter trade standards, industry officials said.
Exports reached $33.66 billion as of September 15, according to the Vietnam Textile and Apparel Association (VITAS). The United States remains the largest market at about 40% of shipments, while products now reach 137 countries and territories, with Africa and the Middle East emerging as growth markets.
VITAS Chairman Vu Duc Giang said digital and green upgrades have become essential requirements rather than options. Investment in robotics, automation and artificial intelligence accounts for 65% to 68% of total capital at many companies, he said. Firms are adding rooftop solar, upgrading wastewater treatment and using greener materials, in line with the 2050 net-zero goal.
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Facing competition from Bangladesh and India, Giang said Vietnam is focusing on mid- and high-end orders that demand technical skill, fast delivery and strict quality, backed by 17 new-generation free trade agreements.
Cao Huu Hieu, general director of Vinatex, said several members, including Garment 10, Nha Be and Hue Textile-Garment, have secured orders through year-end. He cautioned that buyers still seek longer delivery periods, lower prices and more complex products. Garment 10 is negotiating contracts for the first quarter of 2027.
Competition is shifting from price to compliance, VietnamPlus reported. Exporters must prove raw material origin, report carbon emissions and obtain green factory certifications such as LEED to meet EU and US requirements.
Eight enterprises and 11 product groups are expected to receive the Vietnam National Brand title for a tenth time at a ceremony in Hanoi on October 16. Officials consider the target achievable, with turnover possibly nearing $48 billion if fourth-quarter conditions improve.