ASICS EMEA reported a 32.9 percent increase in revenue for the second quarter of 2026 compared to the same period a year earlier, as the Japanese sportswear brand’s European division extended a run of double-digit growth into the new fiscal year.
The company said the quarter’s performance was driven by profitable growth across all product categories, alongside a 44.1 percent year-on-year expansion in its regional wholesale channel. The wholesale gains follow a 29.4 percent increase reported for the first quarter of 2026, pointing to sustained momentum in ASICS EMEA’s retail partnerships across the region.
Citing data from market research firm Circana, ASICS EMEA said the brand retained its position as the top-ranked performance running footwear brand across the five largest European markets — France, Germany, Italy, Spain and the United Kingdom — over the twelve months ending June 2026. The company also reported strong market share growth in its SportStyle segment and said it maintained a leading position in core performance sports, including tennis, indoor and padel, over the same trailing twelve-month period.
ASICS EMEA Chief Executive Officer Carsten Unbehaun attributed the results to the performance of the division’s teams, the strength of its retail partnerships and what he described as a growing connection between consumers and the brand. Unbehaun said the results reflected the dedication of teams across the region, the trust placed in the brand by retail partners and rising consumer engagement with ASICS.
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The second-quarter figures build on a strong start to ASICS EMEA’s 2026 fiscal year. Revenue in the first quarter rose 21.2 percent year-on-year, excluding the Onitsuka Tiger brand, with wholesale channels up 29.4 percent over the same period. At the time, Unbehaun pointed to cross-category growth and an increasingly selective distribution strategy as key drivers, alongside the division’s continued focus on strengthening retailer relationships.
ASICS EMEA’s momentum also follows a record 2025 for the region, when the company said it achieved its strongest results to date across Europe, the Middle East and Africa. Looking ahead to 2026, ASICS EMEA had signaled plans to accelerate growth further, citing rising demand for sportswear in Europe, particularly within the premium segment. In the UK alone, the premium sportswear category has been projected to grow at a compound annual rate of 9.3 percent through 2030, underscoring the tailwinds supporting ASICS EMEA’s expansion plans as it looks to build on two consecutive quarters of double-digit growth.
ASICS’ wholesale growth in EMEA also reflects a broader industry trend of brands deepening ties with retail partners even as direct-to-consumer channels remain a strategic priority across the sportswear sector. The division’s ability to post growth across both channels simultaneously suggests a balanced distribution approach as ASICS works to defend and expand its market share in performance running and adjacent categories.