England and Arsenal forward Chloe Kelly has appeared in a new Shokz campaign wearing a creation by Bangladeshi designer Tanvir Mahidy, bringing a look from his London Fashion Week 2026 collection into an international sports and lifestyle advertising campaign.
Shokz announced Kelly as a new ambassador in September as part of its “Always More” campaign, which positions the England international beyond football and highlights sport, movement, personal style and everyday life. The partnership also marked Shokz’s expansion further into football after its established presence in endurance sports.
The appearance of Kelly in Mahidy’s design adds a fashion dimension to the campaign and gives the Bangladeshi designer’s latest collection exposure through a high-profile international athlete.
Mahidy presented his collection during London Fashion Week in February 2026. His collection incorporated denim, reconstructed silhouettes and distressed surfaces while drawing inspiration from environmental pollution in Bangladesh, including the degradation of the Buriganga River and concerns surrounding waste from the fashion and denim industries.
The designer described Kelly’s appearance in his creation as an unexpected continuation of the garment’s journey from the runway to a global campaign.
“When I created this look for London Fashion Week, I never imagined that the journey of the garment would continue in this way,” Mahidy said, according to ICE Today.
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For Mahidy, the campaign also extends the environmental narrative behind the collection beyond the fashion runway. The use of raw denim, distressed finishes and reconstructed forms was intended to communicate themes of pollution, waste and resistance.
Kelly has become one of the most prominent figures in English women’s football. She scored the winning goal for England in the 2022 UEFA Women’s European Championship final and later scored the decisive penalty in the 2025 final as England retained the title. Shokz described her as a figure whose influence extends beyond football into lifestyle and personal expression.
The Shokz campaign also coincides with the launch of a new pink colourway of the company’s OpenDots 2 headphones. The limited-edition Shokz x Chloe Kelly gift box was introduced in September at £179, with the pink version subsequently offered separately.
For Mahidy, the moment represents another step in his effort to establish a Bangladeshi design identity in international fashion. Before his London Fashion Week debut, he had worked in Bangladesh’s RMG sector and with international brands including Zara, Diesel, Calvin Klein, Primark and Levi’s, according to industry reports.
His London Fashion Week collection was also positioned as part of a broader shift in how Bangladesh is represented internationally — from a major apparel manufacturing base toward a source of design, creativity and sustainability-led fashion.
Kelly’s appearance in the Shokz campaign therefore connects three increasingly overlapping areas of global fashion and culture: elite sport, commercial lifestyle branding and emerging South Asian design talent.
For Mahidy, the international campaign provides a new platform for a collection whose original message was rooted in Bangladesh’s environmental challenges, while demonstrating how a design created for a London runway can move into global commercial culture.