Global denim mills, chemical suppliers and garment manufacturers converged on Ho Chi Minh City on Wednesday for the eighth edition of the Denimsandjeans Vietnam exhibition, a two-day trade show organizers say underscores the country’s rise as a critical hub in the world’s jeanswear supply chain.
The show, running June 24-25 at the Riverside Palace venue in District 4, was organized by Denimsandjeans.com, an industry platform founded in 2007 by Sandeep Agarwal that has run denim-focused trade events across Asia since launching its first show in Bangladesh in 2014. The Vietnam edition, now in its eighth year since debuting in 2016, has become a fixture on the regional denim calendar, drawing mills, fiber producers, garment makers and chemical suppliers seeking direct access to one of Asia’s fastest-growing apparel-exporting markets.
This year’s exhibitor roster includes a mix of established names and newer entrants spanning the denim value chain. Confirmed participants include fabric mills such as Artistic Milliners, Vicunha, Calik Denim, Soorty and SM Denim, alongside chemical and dye suppliers including Archroma, DyStar and Coats, and machinery and finishing technology providers such as Tonello, Jeanologia and Sei Laser. Fiber and trim suppliers, including Tencel and Swarovski, also took booths, reflecting the show’s billing as a niche but comprehensive cross-section of the global denim supply chain.
Organizers said the event is curated deliberately to keep attendance selective, with each visitor individually invited to ensure participants are serious buyers and decision-makers rather than casual attendees. Trade fair trackers estimate the show typically draws roughly 2,000 to 2,250 visitors and around 50 exhibitors, a scale organizers argue produces denser, higher-value engagement than larger, open-access apparel fairs in the region.
Vietnam’s emergence as a host market reflects broader shifts in global apparel sourcing. Industry coverage of this year’s show notes that Vietnam has established itself as one of Asia’s leading production hubs for denim and apparel, playing a pivotal role in global supply chains, a status reflected in the choice of venue. The country ranks among the world’s largest apparel exporters, trailing only China and Bangladesh, with a textile and garment sector built on several thousand factories and millions of workers.
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This year’s program leans heavily into sustainability and innovation themes that have come to define the post-pandemic denim trade circuit. Organizers structured the event around themes such as “My Earth My Denim,” with exhibitors presenting environmentally responsible production methods, water-saving laundry processes, energy-efficient technologies and circular economy models. The show also showcases new denim fabrics, advances in weaving and finishing technology, and forward-looking concepts including smart denim and digital customization.
Beyond the exhibition floor, the event includes a conference track. The program features seminars, panel discussions and expert talks covering digital transformation, supply chain transparency, and brand-manufacturer partnerships, positioning the show as more than a conventional product showcase. Past editions have drawn speakers from companies including Advance Denim, Lee Jeans Asia Pacific, and Nike-linked advisory networks, alongside academics from fashion programs at institutions such as RMIT Vietnam.
The eighth edition follows a seventh edition held in June 2025 at the same Riverside Palace venue, which organizers described as a success that drew retailers and brands from multiple continents. Earlier editions trace a steady expansion: the second edition in 2017 drew more than 45 exhibitors and 1,800 international buyers, a benchmark organizers have referenced as the show grew through subsequent years, including a pause and relaunch around the COVID-19 pandemic before resuming in March 2023.
The Vietnam show operates alongside sister events Denimsandjeans runs in other sourcing geographies, part of a broader strategy by the platform to position itself at key production nodes for the global jeans trade. Industry observers note that denim’s resilience as a category — surviving repeated shifts in fashion and economic cycles since its mainstream emergence decades ago — continues to support demand for dedicated trade infrastructure even as overall apparel sourcing patterns shift in response to tariff policy and labor cost pressures across Asia.
Organizers did not immediately respond to requests for final visitor and exhibitor counts for this year’s show. A post-show report, typically published in the weeks following the event, is expected to detail attendance figures and buyer feedback.