The U.S. Cotton Trust Protocol has appointed Marjory Walker and Liz Hershfield as co-directors, a strategic leadership change as the voluntary sustainable cotton program continues expanding its global membership and traceability efforts.
Walker will lead the development of the Protocol’s programmatic framework and oversee its verification process, including the integration of regenerative agriculture practices across supply chains. Hershfield will head global market development and supply chain functions, managing traceability systems, training and assurance to help brands, mills and retailers meet sustainability commitments.
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The Trust Protocol, launched in 2020, has reported sustained growth in enrolled acreage and membership, with its latest annual data showing continued improvements in environmental metrics such as water use efficiency, energy reduction and soil health while expanding traceability tools for brands.
Industry sources say the appointments aim to strengthen the programme’s ability to meet rising demand for verified sustainable cotton amid evolving regulatory and commercial pressures.
